Unsolicited Ad Copy for Iwig

I ran into a friend eating a pint of Iwig’s Cherry Cheesecake ice cream on a bench near the Prima Tazza. He said he preferred a flavor called Chocolate Walnut, or something like that, but they were out when he went by their store at 19^th and Mass. He said for the price, Iwig makes a fine ice cream, so he tried something different. He appeared pleased – with himself and his ice cream.

Now it occurs to me that while you can’t get anything you want, any time you want, at Iwig’s, like you can at Baskin Robbins, it’s unlikely that either Baskin or Robbins have milked a cow in quite some time. Maybe they call somebody, who calls somebody, and so on, until the actual cow milker is reached.

Not that Iwig, he or she, milks their cows strictly by hand. That’s truly nearly a lost art. But there is a lot of hands-on in their processes. Not everyone appreciates that. Nothing is quite as sterile as steel and computers. Assuming that the occasional human in the process doesn’t carelessly contaminate things.

Iwig uses milk as it comes from cows treated well, though I doubt they treat their cows as well as they treat their own family – which is not the same thing as board of directors.

But still, there must be some limits if you hope to make money, after all. And, of course, everyone says they care about quality – remember Baskin and his partner Robbins – everyone says it. But how many can personally vouch for it?

But it’s only ice cream, after all. And while you can certainly get it cheaper, Iwig’s prices don’t seem unreasonable. The question you have to ask yourself is: do you just want to buy ice cream, or do you want something a little more?

My advice: take two spoons and a friend, walk down to Iwig’s and choose a pint from their roulette freezer, try to make it as far as South Park, just cleaning up the melty bits along the way, sit on a bench near the fountain, and eat slowly down to the bottom of the carton.

If you’re not completely satisfied, it’s only a short mile walk back to Iwig’s for another pint.